Often, words and actions are opposed in a false dichotomy. In politics, saying that one is a “man (or woman) of action”, someone who “talks less and does more” is an old cliché. However, as any discourse analyst knows, the distinction between words and actions can be blurry. Language philosopher John Austin focused much of his research on what he called ‘speech acts’, describing the performative quality of words. This can be observed in simple, every-day situations -the classic example is that uttering words such as “I promise” is, at the same time, performing the act of promising something- and it can also be the base to understand more complex social processes in which words, images, and symbols play a great part.
In the last few years, it has become common place in the Argentine media, and in every day speech, to mention ‘el relato‘ -’the narrative’- put forward by the government in order to impose their view of reality. More often than not, the term is used in a pejorative way, almost as a synonym for lie, deception, a mise en scène that people naively buy into (or cleverly see through and pull apart).
Many seem to have only recently discovered the fact that governments -as well as other groups- promote certain ‘narratives’ in which they insert their actions and policies. This is in no way an innovation of Kirchnerism. Indeed, all governments and all systems need to construct their discourses in order to give legitimacy to their actions. Within modern, media-dominated democracies, the struggle for power is often played out in the field of cultural hegemony.
It is in this field in particular that words matter. What people, government, and the media talk and do not talk about plays a great part in shaping our understanding of the world.
Tomorrow marks a decade since the birth of Kirchnerism. If there is one thing that can be said about this decade, is that public debate has been well and truly alive. So what have Argentines been taking about?
Words Matter
Debate happens within the realm of civil society, and while the government has dominated the agenda for years, not all debate has been started or imposed by it. In fact, to a great extent it has been the regional context -and more specifically, its crises- that has brought to the surface many issues that had been silenced for years.
The international consensus that dominated the world after the fall of the Berlin wall and of Soviet socialism marked the glorious triumph of capitalism and liberal democracy. The ‘end of history’ as announced by US academic Francis Fukuyama, was the predominant theory that explained the state of the world, and dissident voices were drowned out amid the cheerful celebrations of the establishment.
That model, now under the spotlight everywhere, first started showing signs of collapse in the crises that struck Latin America in the first few years of the 21st century. The governments that were tasked with picking up the pieces in their respective countries started breaking -more or less quickly, more or less radically- with the certainties of the past and trying out new ways to move their countries forward.
A new discourse, new ‘narratives’ have developed throughout these years, on subjects such as the economy, the role of the state, the rights of minorities, and the nature of power. These debates have helped shape the society that we live in, and have in many cases been either the cause or the consequence of government policy.
At the same time as the state regained its role as the organiser of economic and social relations, the question arose as to whether real power relies on its control or elsewhere. The first Kirchnerist government started off weakly, after having come second in the 2003 election and in the middle of a massive political and institutional crisis. From its very first days, when it confronted the corrupt Supreme Court it had inherited from the previous decade, it presented itself as the government that had come to fight the corporations that secretly pulled the strings of political and economic life.
As the government increased in popularity and power, the David and Goliath story lost some meaning. But, regardless of whether one considers that the government really fought the corporations or not, the necessary discussion about where power lies was firmly installed in the public debate.
The most positive outcome of this has been that the privileges of corporations have been put into question. Though in the media-dominated public sphere debates tend to become simplified to the extreme, issues such as the power, influence, and political interests of media conglomerates, the inscrutable nature of the privileged judicial caste, or the lobbying power of big business started to be analysed, or at least talked about, outside of the academic world.
The question of power opened up to debate the question of politics as a space for participation, and after the collapse of the party system in 2001, political activism slowly began to regain its place in society. While the ’90s had given rise to some important and interesting political manifestations, it will go down in history as a decade of apathy and despondency. The restoration of the belief that politics can actually change people’s lives and that it is something worth becoming involved in -in a country with a long history of political activism- has sparked a growing interest, especially with young people who seem to have become more active within political parties and social organisations.
However, the understanding that not everything is the same, and that there is more to politics than just corrupt politicians, seems to be increasingly at risk by the degradation of the public discourse encouraged by mass media. When the logic of reality TV takes over, and shock and scandals matter more than discussions about important issues, the public debate suffers as a result.
The value of the commitment to a cause and the struggle for one’s beliefs was exemplified by some of the voices that had screamed for years to be heard and that finally obtained the recognition they deserved, and important policies to go with it.
The debate about the importance of dealing with the pending issues from our past and of obtaining justice in order to move forward, promoted tirelessly by human rights organisations for over three decades, resulted in the end of impunity for many perpetrators of human rights violations. The recognition obtained by organisations like Madres and Abuelas de Plaza de Mayo and HIJOS was a historical restoration.
Finally, the discussion about equality which ended (or started) with the passing of laws such as those of marriage equality and gender identity allowed us to move ever further from the reactionary conservatism of institutions that still expect to have a final say on issues concerning society’s moral values.
Silenced Voices
Much has been said and much has been put into question in the last ten years. However, in such a vocal era, when everyone tries to scream a little bit louder than the rest, there are still many voices that cry out to be heard.
Despite the massive discussion taking place across the continent -and the world- over the power of media, and despite the regulatory law that was passed in Argentina in 2009, access to the media and the attention it commands remains a privilege reserved to a select few. As with the rest of the economy, the communications’ market is still highly concentrated. The political and economic interests that media owners try to protect shape the agenda, degrading the terms of the public debate and drowning out dissident voices.
Though each new tragedy manages to scratch the surface of the public agenda, the issue of land rights, especially that which involves aboriginal communities, is very rarely analysed with the seriousness it deserves. The expansion of the agricultural frontier and the social and environmental damage it causes is not a concern for the government or for the business elite -both benefit from the dollars obtained by grain exports. One of the most important political conflicts of the last few years, the campo crisis, revolved around the appropriation of those dollars. Not much air time was given to those who used the opportunity to question the agricultural model in place.
In a resource-rich continent like Latin America, the environmental discussion in general still lags behind. As economic growth and the re-distribution of wealth consolidate, inevitably the time will come when we will have to question our dependency on fossil fuels and non-renewable sources of energy, the appropriate implementation of environmental laws, and our outdated view on industrialisation.
While some minorities have managed to have their voices heard, there are still silent majorities that must keep fighting for their rights. Physical violence against women is a problem that will not go away as long as symbolic violence -which manifests itself in every day speech and in the constant degradation of women in the media- is still prevalent and accepted in society. While the advancement in the rights and participation of women in public life is undeniable, rights that in other countries are considered basic, such as access to a legal and safe abortion, are hardly being discussed on a mainstream level. In these matters, the conservative right still has the upper hand and manages to install a criminal silence.
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Debate, discussions, exchange of ideas… they are vital to a democracy. While there are many issues that remain unspoken -or rather, unheard- the balance of the last decade is positive in terms of the many truths that have been questioned. Nothing should be sacred, and everything should be up for debate. Going forward, and as the voices seem to become louder and more aggressive, it is important to ensure that meaningful debate is not drowned out or dumbed down, and that the new truths do not in turn become unquestionable.
It is also important to not become too infatuated with the sound of our own voices. Everyone is talking, but we should also learn to listen.




















