Decree Banning Sexual Advertisements Signed

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This morning in an official bulletin President Cristina Fernández de Kirchner announced that she has signed a decree which prohibits the “diffusion of images that encourage or promote sexual exploitation.”

Directly targeting adverts commonly known as ‘Rubro 59’, President Fernández described this decree as a “huge step” and an important part in the fight against sex trafficking in Argentina. Publications that endorse these adverts were described by President Fernández as “hypocritical”. They were accused of carrying front page stories about the problem of trafficking, but then making profits from these adverts.

Campaigners for women’s rights have long protested against these adverts. Many significant figures were present and applauded President Fernández during her announcement. These included Susana Trimarco, mother of Marita Verón, who disappeared at the hands of a prostitution mafia, and Eva Giberti, head of ‘Victims Against Violence’.

The decree quotes ‘Law Number 26.485 for the comprehensive protection to prevent, punish and eradicate violence against women in the areas which develop their interpersonal relationships to promote and guarantee, between each extreme, the removal of socio-cultural patterns that promote and sustain gender inequality and the inferior power status of women.’

Furthermore, the decree allows for the creation of an ‘Office for monitoring the publications of advertisements that offer commercial sex’ within the Ministry of Justice.

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