Government Outlines Election Campaign Media Regulations

President Cristina Fernández de Kirchner, who today signed the campaign election reform (from Wikipedia)

President Cristina Fernández de Kirchner, who today signed the campaign election reform (from Wikipedia)

The government today published revised election campaign regulations in the Official Gazette, which control the distribution and allocation of parties’ television and radio campaigns.

Television channels and radio stations will now have to follow regulations in the allocation of political campaigns according to specific time slots and percentage of programming limits. The decree states: “The adverts will be broadcasted between 7am and 1am the following day” during campaign periods.

President Cristina Fernández de Kirchner, Chief of Cabinet Juan Manuel Abal Medina, and Minister of the Interior and Transport Florencio Randazzo signed decree 760/2013 today.

Campaign ads will now be issued in four time slots with a specific percentage of airtime for each slot. For television services, 30% of total programming will be comprised of political campaigns between the hours of 7-11am and 4-8pm, whilst 20% will be allocated from 11am-4pm and from 8pm-1am. For radio broadcasting, 20% of airtime will be campaigns from 7-11am and from 11am-4pm, whilst the allocation will increase to 30% during the hours of 4-8pm and 8pm-1am.

Article five of the decree states that television and radio stations “must give 10% of every 12 hours of programming to campaign messages, free of charge, during campaign periods”. For stations with programming of less than 12 hours, “the allocation will be reduced so as not to exceed 10% of the effective emission time”.

These are the regulations which will govern the election campaigns for the upcoming 11th August primary elections, and the 27th October legislative elections, which will see half of the members of the Chamber of Deputies renewed for the 2013-2017 period, and a third of Senate members renewed for the 2013-2019 period.

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