In the wake of the passing of the law which legalised same-sex marriage in Argentina on the 15th July 2010, a realm of possibilities has been opened for gay couples who have found themselves newly emancipated. A dynamic duo have taken advantage of the new law by setting up their own venture; their aim being to providing fantasy weddings for those that have had to wait for the legal system to legitimise their ceremonies.
Pablo Rouco, co-founder of Fabulous Weddings, tells me of the day that the law came into being. In an excited whirlwind he telephoned his friend Laetitia Orsetti with the idea of providing “the most fabulous weddings for gay couples” on the market. With Pablo’s background in art and set design and Laetitia’s experience in finance and marketing, they believe themselves to have the perfect combination of skill sets to provide an innovative and fun service to those that want to fulfil their wildest dreams.
“Since July when the law was originally passed, over 500 gay couples have got married,” Pablo says, highlighting how the change in the legal system has created a completely new market, which has so far remained untouched. When asked if the pair is experiencing competition in the new market, Pablo was quick to highlight that “no one is doing weddings like ours – they’re just not fabulous enough!”
The new business has been stretching the energetic partners’ creativity to provide a range of different wedding scenarios of which couples can take advantage. Options include “luxury three-day celebrations with the ceremony performed in the vineyards of Mendoza” or in a postcard location with snow-capped mountains. Other elements that can be offered include an all-female 25-piece swing orchestra. Everything is tailored to the dreams of the client, which, according to Pablo and Laetitia, makes their service unique.
With profiles set up on their website so that couples can fill out questions about their relationship and their ideas and images of their wedding day, Pablo and Laetitia interact with their clients on a personal level in order to achieve a fabulous end result.
The venture has raised some interesting questions about the same-sex marriage law and its effect on Argentine society but Pablo assures me that there is nothing “extreme” about their business and that it does exactly what it says on the tin rather than having a deeper message running at its core. “Our aim is to help people to celebrate a fabulous wedding. Since the passing of the law, there is the new market, but we know a lot of people [regardless of sexuality] that want their weddings to be fabulous, that have invited us to organise them.” To be gay is not a pre-requisite to work with Pablo and Laetitia, who stress that they are working for the happiness of their clients, rather than creating an exclusively gay project that in a way could serve to perpetuate segregation. In short, everybody is welcome.
Buenos Aires seems to be the perfect city to get the business off to a roaring start. Pablo believes in a sort of “organised chaos” that exists in here, which helps contribute to the vibe of the city and constitutes a real sense of freedom that exists on the streets. He argues that this makes gay equality less of an issue and more of a norm in society.
With tongue in cheek, Pablo tells me that he would like to see the business’ philosophy expand to places such as Japan, where similar liberties are curbed. The business has plans to eventually build posts in Miami and Paris, where Pablo and Laetitia hold interested associates. With the website’s recent launch and the company’s modern, all-inclusive philosophy, Fabulous Weddings is well underway to achieving its goals of being a gay friendly, creative and fun wedding planning service for the Buenos Aires community.