IdeaMe: is an online platform, which helps creators, be they inventors, artists, or designers, among others, to finance their projects through crowd funding. Each week, the Indy features and promotes one project every week, with the aim of helping the creators finance and achieve their dreams. This week: Lara Pujal, designer
From brightly coloured beads, to shiny gold metallic, and creamy laces, Lara Pujal can embellish any article of clothing and take it from last year’s short-sleeved T to this year’s hottest night look.
“I started designing two years ago but my life has always been about designing, since I was a little girl,” says Pujal.
The 29-year-old designer started simple by designing and producing earrings, necklaces, and rings. Now, her line has grown to include scarves, skirts, tops, and shorts.
“My designs are predominantly bright and colourful, favouring blue, fuchsia, and coral. However, I also have the classic black and white, but with them I mix different textures. I like to play with colours and textures.”
Looking through Pujal’s collection is a treat for the eyes. Her earrings dangle with feathers in blues, purples, greens, and pinks with always a tiny flash of metallic in the form of a wing, fairy, or simple chain. With a layered lace brooch attached to the shoulder of a plain black shirt she suddenly makes the T-shirt look fancier and more feminine.
Her clothing line is less daring than her jewellery but still has an embellished feminine edge to it. Lace is the favoured fabric of her first line, making an appearance in almost all her clothes including a pair of shorts made entirely of the creamy white nimble fabric.
Scarves are the other major product of her line. With her signature touch she mixes fabrics and patterns with a tiny bit of embellishment. A simple black fabric flower transforms one grey plaid scarf while a solid grey scarf is feminised with lace trimming and a tiny lace bow.
Pujal works out of a tiny brick walled room in Tigre full of fabrics, thread, and sewing machines. She does all her own sewing and designing. She is currently looking for donations from IdeaMe to help with the cost of fabrics and materials.
“The donated money would really help me finish my collection because right now the costs are very high. My goal is to make a living from designing clothes. I honestly can’t imagine doing anything else.”
If you would like to help support Lara Pujal by making a donation please visit the IdeaMe website.