18th September 2016 marked the first Sneakerhead Fest in Argentina. Vendors, collectors, designers, and enthusiasts gathered to celebrate their collective passion: “dope kicks,” as a moving ticker boasted on one stand. The event, which took place in a small second-floor space in Caballito, sold out in the first few days of ticket sales. The result: a dynamic flurry of activity that we struggled to capture with two cameras. Our video story explores the players, wares, and motivating factors behind this unexpected subculture.
Camera: Meghan McDonough, Nithil Dennis
Editing: Meghan McDonough, Nithil Dennis
Lead image: Nithil Dennis