For those of you who are thinking “Lucas Campodonico – that name rings a bell”, we interviewed the incessant entrepreneur last year about his project ‘Greca’. But this is not the subject of today’s chat. Lucas was one of ten Argentines and Uruguayans chosen last year as part of the British Council’s Climate Generation project, awarding a group of young people the title of ‘Climate Champion’ on an annual basis and providing logistical and financial support to help them get their project off the ground.
In Lucas’ case, the project is environmental magazine: Ecomanía. He had had the idea for a while, but proposing the project to the Council and then being awarded gave him the push he needed to get it off the ground. The first edition came out at the start of this month, and is packed full of useful information for those wanting to green up their lives.
The contents are a mixture of interviews, featuring cult chef Narda Lepes in the first edition, a focus on biking in Buenos Aires, tips and advice, and reviews of eco-friendly and sustainable products. Central to the publication’s philosophy is that is goes against anything that comes close to ‘greenwashing’ and also the accessibility of the contents: it does not get bogged down in science, and is backed up by a fresh, young design, heavy on images and graphics. It is on the pulse, and cool. And even better: free!
Lucas explains the concept as a “publication whose objective is to give information that allows readers to make decisions and adopt sustainable habits.”
For more information on the project, where to pick up a copy of the magazine, or the read the first edition online, visit www.ecomania.org.ar