Have you ever wondered where would be the best place to go out on a Saturday night? Where would have the type of music you like, the kind of people you want to be around, if there’s going to be too crowded or too empty and the exact location of the club in question?
Well, wonder no more people of Buenos Aires: GEOclubbing guide has come to Argentina! Using the Facebook platform, the web page basically takes all the information on the events posted by promoters on Facebook, packing all this data together in one place.
In the words of director Dave Blue: “Every single event listed on the site comes directly from Facebook. All updates made by the promoter, and all RSVPs made by clubbers, are automatically synced between Facebook and GEOclubbing. This requires no time, effort, or cost on the part of event organizers, and allows anyone to get a fast and simple overview of all clubbing events with just a few clicks. In other words, GEOclubbing complements Facebook’s ability to answer ‘What are my friends doing tonight?’ by using the same information to answer ‘Show me all Trance events in Amsterdam next weekend’.”
Blue has been in the clubbing scene since 2007, when he started DJing and throwing parties while at university in New Zealand. He says he had “always been kind of a geek”, mapping all the clubs around the area where he lived. He had what he calls his “eureka moment” in May of last year, when he realised he could use Facebook to upload events from all over the world without having to develop face-to-face relationships with the local nightlife players. After 15 months working in the technical groundwork, the website was finally launched in August of this year.
The user selects one of the five cities in the world that the company is present (Buenos Aires, London, Sydney, Hong Kong and Amsterdam) and then can check the dates to the most popular nightlife events put on by order of people attending it on Facebook. It works even better if you have a profile on Facebook because you can allow the GEO application into your account and see which one of your friends are attending which parties.
“You can of course ask your friends or chat up promoters, which is still a good idea, but I want to know all of the parties, and which are truly hot – not just being hyped by somebody. And I want know this very quickly for any given night so I can focus on enjoying the experience rather than fussing around with my computer,” states Blue.
It also has innovative tools such as a sound (so you can hear what kind of music the DJs on the event’s line up will play) and video (to show you the club’s atmosphere).
A map with all the events that will take place in the city is also available and are marked by dots – the bigger the dot, the more people will be attending it.
Keeping this in mind, Blue likes to interfere the least possible on picking which events are worthwhile getting on his nightlife guide, since there’s the online RSVP factor, measuring the popularity of the event. That doesn’t mean that he doesn’t appreciate the efforts of promoters who are just getting started and don’t have much money to invest in parties. “With one of these questionable events a few weeks ago in BA, I actually checked out the Facebook page of the promoter and saw that at one of their previous events they decorated the venue by putting playing cards on the mirrors around the bar. So this nice simple touch showed me that the promoter is actually making an effort, and I’ll spend some time to ensure their future parties make it onto GEOclubbing.”
In his opinion, what makes the BA nightlife scene stand out from other cities in the world is by far the great amount of “free agents” (meaning actual people) there are working in promoting the nightlife instead of generic brands or clubs that do their own promotion and advises the clubbers: “Just as you would cling to a good hair stylist, once you find a good public relations in Buenos Aires, make sure that relationship is tight because this is how you get access.”
Future plans for GEOclubbing guide are to expand to all global cities, adding Rio de Janeiro and Mar del Plata soon to the list. The company also has plans to promote events in other Latin American metropolis such as São Paulo, Lima, Santiago, and Bogotá.