The nature of tourism is consumption: to visit a place and consume the food, the culture, and bargain purchases can be the primary objective of the tourist. Catering to tourists and their needs, hotel services, along with other tourist facilities, promote a high consumption of energy, generate huge amounts of waste, and have an inefficient use of water resources, as well contributing to congestion issues in local communities. Tourism thus has a large impact worldwide and can have a remarkably detrimental effect on the environment, as well as culture.

Casa Calma's Honesty Bar (courtesy of Casa Calma)
The World Tourism Organisation (WTO) has estimated that by 2020 there will be almost double the current volume of tourists worldwide. Tourism is thus rapidly becoming an even more pressing environmental issue. However, WTO research suggests that tourist activities carried out in a responsible manner can improve the conservation of natural resources and areas of natural beauty, as well as the distribution of wealth, and the development of social projects.
‘Responsible tourism’, a growing movement that supports both environmental and socio-cultural economic development, seeks to combat these issues. With an ever-expanding global interest in sustainability regarding the ways we live our lives, the responsible tourism industry promotes this focus on the tourist trade, and the principles are being adopted worldwide.
Responsible tourism initiatives are beginning to flourish across Argentina, particularly within unspoilt ares of natural beauty. However, according to Olivier Dufeu, of sustainable tourism company Travel Native, there is a lot more work to do: “Argentina has every interest in working more in this way [promoting sustainable tourism]. There is demand, but supply is not clear or well-organised”.
Dufeu notes that within the Argentine provinces, tourism agencies often lack a complete picture of what sustainable tourism is all about. “There are many agencies that offer ‘adventure’ or ‘something alternative’, integrating concepts of ecology,” he continues. “But these are not formalised, and that’s what we need to work on now, to formalise Argentine tourism.”
The city of Buenos Aires is a model of its own. With sprawling suburbs and tightly packed central districts, it often encompasses all that is missing in terms of awareness of sustainability. The absence of recycling initiatives in the city is probably the most visible sign of what is lacking. While sustainable practises in the city are rolling (or perhaps plodding) steadily forward, a ‘green’ consciousness is not widely encouraged, hence the responsible tourism industry is affected.
Off the back of the small increase in environmental awareness, various organisations are establishing a more concrete platform for responsible tourism. Buenos Aires based organisation Generación Par aims to form a more complete idea of what is needed in terms of responsible tourism by participating with local communities.
Forming a dialogue with the Responsible Tourism Network (RTR), the organisation is creating an ethical code that hotels and tour operators would have to follow in order to become part of their network. The code is set to introduce a point scheme, where percentages would be added up depending on how effective the tourist service or hotel was in a number of different areas such as energy consumption and waste.
Juan José Galeano, President of the organisation, recognises that for hotels and businesses within the city to work towards the common goal of responsible tourism, there is only so much that the ethical code will be able to do. “One thing is the law, the other is responsibility,” he states, repeating what is readily acknowledged by hotel owners and eco-tourism agencies in Buenos Aires that the only way to move forward is if sustainability is higher on public agenda, for both those who provide for tourists, and the tourists themselves.
Three places to stay for responsible tourists:

Photo courtesy of Home Hotel
Home Hotel
Situated in a quiet neighbourhood in Palermo Hollywood, Home Hotel offers a tranquil and elegant place to stay, while maintaining eco-friendly principles that encourage waste reduction and lessen energy consumption. Beautifully designed, its modern spaces opening onto a secluded lavish garden, Home Hotel has maintained its initial objectives since it opened five years ago.
The first of its kind in Buenos Aires, the idea was conceived with the intention to apply the issues of green and social responsibility to as many aspects of the hotel as possible. The thoroughness of the project means that developments are continually underway: as energy-saving light bulbs are now more readily available in the country, the hotel is in the process of lowering its energy consumption.
The hotel works alongside social initiatives such as El Ceibo on recycling projects, donates used oil towards bio fuels, as well as educating their staff in their green principles in order that as little as possible is wasted. The restaurant serves a delicious and locally sourced menu, having decided against using organic produce which may have to come from further afield in order for them to be certified.
Every factor of running a hotel appears to have been thought of and nothing goes by unnoticed. Patricia O’Shea, co-owner, understands that with these objectives, adaptations to the hotel are endless, the disposal of used batteries currently top of their agenda. However, with such beautiful and calming surroundings, residents of the hotel can rest-assured that they are travelling responsibly,without having to lift a finger.
For more information on Home Hotel click here.

Eco Pampa (courtesy of Travelnative)
Eco Pampa Hostel
For those on a budget Eco Pampa is a lucky alternative, having only been open since March. Priding itself on its use of recycled furniture in its cavernous bar/lounge, the hostel has a shared kitchen and many rooms with en-suite bathrooms. Despite not appearing quite as established in terms of ‘eco-consciousness’ as other tourist destinations, Eco Pampa makes a point of reminding its customers to be less wasteful, for example putting up signs over every sink and toilet to try to reduce water usage.
With double glazed windows, computers, and televisions in many of the comfortable guest rooms, the hostel does not lack anything a customer may need. The most impressive feature of the hostel, however, is the roof terrace. Small and charming with a couple of wooden loungers, the terrace is host to a flowerbed, herb gardens, and a compost heap. The solar panels and water systems are also in full view from the roof, which guarantees to be a sun-trap during the summer months. Although perhaps not enough to warrant the word ‘eco’ in its name, the hostel is still trying to follow in the spirit of responsible tourism, and is a good place for a simple hostel stay.
For more information on Eco Pampa click here.

Casa Calma's Reception Area (courtesy of Casa Calma)
Casa Calma
Wrapped within a web of branches from its vertical garden, the facade of Casa Calma appears to be protected from the chaos of the city that surrounds it. Inside, it is hard to believe that it is located in the centre of Buenos Aires, truly deserving of its calming name.
Attempting a carbon neutral footprint within its architecture and energy use, the hotel works with the objective that everything they generate they give back in the form of reforestation project donations. Orientated towards an environmentally friendly design, even the wallpaper glue used in the original designs was non-toxic.
In the two years since they opened they have attempted to create luxury and calmness within each room, offering the less eco-friendly option of personal saunas and jacuzzis, as well as one-to-one yoga classes and massages within each room.
Small details such as automatic lights and organic soaps help to create what General Manager Marina Perez Alati refers to as a “green space inside the pollution”. Continuing to introduce new concepts, the hotel awaits the arrival of new solar panels for their terrace, as well as a cycling initiative for their staff to celebrate the the street outside becoming pedestrianised. Casa Calma maintains the luxurious aspects its clients expect, while moving towards the responsible tourism objectives at a progressive (yet calm) pace.
For more information on Casa Calma click here.
Three tours and trips for responsible travellers:
ANDA travel
Advertising a range of tours in areas such as La Boca, of Tango shows, or sustainable living initiatives in the countryside, ANDA is recognised as a well thought-out and accurate source for those interested in responsible tourism.
For more information on ANDA, click here.
Travel Native
Using a search engine to find out your needs, Travel Native offers tailor-made trips and tours around the country. The website can be used as a very helpful tool to find out what is avaiable regarding sustainable tourism.
For more information visit www.travelnative.com
Responsible Travel
With some good ideas about alternative bicycle tours and trips, Responsible Travel has a fairly useful website. However, be wary of expensive agency fees for the tailormade trips.
For more information visit www.responsibletravel.com