Buenos Aires is an exciting and fast-paced city, jam-packed with sizzling parrilla joints, fueled with the sensual twists and kicks of Tango, enlivened by a techno-blaring, dance-til-dawn nightlife, and coloured in an array of museums and European-flavoured architectural beauties.
For the tourist, Buenos Aires may have what seems like an endless supply of must-sees and must-dos. But for the Buenos Aires resident, the congested traffic and day-to-day routine may result in a bit of disenchantment with the city of good winds.
The same thing happened in Athens, Greece, provoking a “good karma” project intended to remind Athens residents what they loved about their city. The project came to be known as the Daily Secret, an insider’s guide to a city that sends e-mail subscribers a different secret about their city each day. From a hidden restaurant or art gallery, to an exclusive one-night only event, the Daily Secret reveals something new and exciting each day.
“It wasn’t too long before we realised that cities all over the world were starving for a daily dose of positive energy,” says Dolores Lussich, co-founder of the Buenos Aires Daily Secret.
And now, Daily Secret is located in 11 cities across the world, including San Francisco, Lima, and Shanghai. Launched last year by Lussich and co-founder Tomás Diaz, Buenos Aires Daily Secret has now revealed close to 200 secrets to the city’s porteños.
According to Lussich, the Daily Secret reaches about 250,000 people each day. In return for their hush-hush information, the Daily Secret asks readers that they only share the secret with their closest friends.
The secrets are written in Spanish, but soon the group will be launching a Buenos Aires Daily Secret English Edition, which will allow English readers access to the same Spanish secrets.
Along with Lussich and Diaz, the project is funneled secrets from a team of scouts who gather information on specific events and happenings around the city. Website viewers can find past secrets based on location — yes, you can find a secret in your very own neighbourhood— and interest, such as events, music, style and food.
Though some secrets may have already snuck up in local blogs or tour books, their peculiar covertness is nonetheless exciting. Take El Obrero for example. The underground eatery in La Boca has received a bit of buzz for its secret location and delicious cuisine, but memorabilia scattered around the restaurant and friendly owners (ask for Juan Carlos), make El Obrero worth the mention in Daily Secret.
Then there’s the secret wine kiosk, Sietespirits, in Palermo. Though we don’t want to give away the secret location (check on the Daily Secret website!), we can tell you that this unique kiosk offers wine from around the world, including South Africa, New Zealand and the United States. Talk to Diego, Sietespirits’ sommelier if you need some inspiration.
Lussich, a student at University of Buenos Aires, has her own favourite secret: Masa Critica. The mass bicycle riding event is te first Sunday of each month and brings hundreds of cyclists to 9 de Julio in the name of cyclists’ rights and ecological victory. The Critical Mass cyclist movement began in San Francisco in 1992, under the slogan: “We don’t block traffic, we are traffic.” Lussich, has ridden in the event and wrote the secret, said, “I love riding my bike with thousands of people through the biggest avenues of my favourite city.”

Critical Mass biking off into the sunset along the costanera. (Photo: Beatrice Murch)
She also had the help of Queen’s ‘Bicycle Race’ blaring in her headphones to fuel the momentum.
Funded by advertising, Daily Secret is growing at a rate of one city each month, with the hopes of hitting 24 editions by the end of 2012. Current cities in the works include Panama City, Bangkok, Ankara and Thessaloniki.
Accessible on Facebook, Twitter and the project’s website, Buenos Aires Daily Secret has received great responses from readers, Lussich said. “Our members are people like us — city enthusiasts that take each day by storm.”
A project created for Buenos Aires residents, by Buenos Aires residents may be just what this city needs. A boost of magic and a surge of excitement; a daily reminder as to what makes Buenos Aires so great.
If you have a secret tip off, notify the group through the website, and they will do the rest.