If you ask your Buenos Aires taxi driver to take you to Villa 21-24 in Barracas, he will most likely refuse to go within blocks of one of the capital’s largest shanty town settlements (‘villas‘).
Ignored or condemned by the state for decades, villas in and around Buenos Aires rarely have paved roads, modern sanitation systems, or reliable electricity. Meanwhile, the estimated villa population of around 160,000 face daily discrimination in society and stigmatisation in the media.
But change is happening from within. A grass-roots movement called La Poderosa (‘The Powerful’) is working to build a more just world inside the villas. It also strives to change the perception of the villa communities through its monthly magazine, ‘La Garganta Poderosa’.
“It is a social and political movement,” says one activist in charge of the communication workshops. “La Poderosa is a form of life, a revolutionary movement. It transforms the society from the inside out.”
Unusually, La Poderosa was founded on the idea of anonymity. Instead of an organisation, it is a ‘movement’. Instead of volunteers, its members are ‘activists’. There is no president. Company donations are not accepted and there are no handouts to the people of the villas. Instead, villa residents work selling food and clothes as well as publishing ‘La Garganta Poderosa’, which serves as both a work cooperative and “the movement’s voice,” according to the same activist.
Goals for Change
La Poderosa is named after the motorcycle that Che Guevara used to travel around Latin America, paying tribute to Che’s effort to expose inequality in the region. The movement was founded nine years ago by residents of Villa Zavaleta, located in southern Buenos Aires, who wanted to change things that seemed – and still seem – unjust. The neighbours began by organising football matches, and as these gained popularity throughout the villa, they began to incorporate new dimensions to their work, including art seminars, communication workshops, and work cooperatives.
Football remains a key tool, and in one sunny Sunday in October, children from five different Buenos Aires villas – 21-24, Zavaleta, Soldati, Retiro, and Rodrigo Bueno – got together for a football tournament organised by La Poderosa and staged at Banfield Athletic Club, graciously rented free of charge for the occasion.

Boys playing football (Photo by Diego Cupolo)
“This isn’t just an excursion, this is a day to play football, an outlet,” describes another activist in charge of the tournament. “The kids come to train on all of the practice days and never miss a session. They choose for themselves to make the commitment.”
Before any football is played, the children from different villas are required to sit together in a circle and discuss the rules of the games, such as how many points goals are worth depending on the age of the scorer, as a group. The method is used to create mutual respect, on and off the field.
“The circles are the most important part,” the same activist explained. “We believe that during life, rules are imposed upon these kids. But in the circles, they have to discuss and agree on rules for themselves.”
“No one is teaching, no one is learning,” explained the communication activist. “We are all equal, we are all teaching and learning, and when we are sitting in a circle no one’s opinion is worth more than another’s.”
La Garganta Poderosa
Using the power of communication to support change is one of the key goals of ‘La Garganta Poderosa’. One activist describes the magazine as a break in the culture of silence: “Magazines of the villas in the past have been only used as toilet paper for people. We decided we had to make it the best magazine in the world to seriously change things.”
The magazine features interviews with important figures in Latin American culture such as football star Lionel Messi, writer Eduardo Galeano, and musician Charly Garcia.

La Garganta covers (Photo: Beatrice Murch)
One 15-year-old boy from Villa Zavaleta has been working as a journalist and illustrator for La Garganta for one year. “I want to be a journalist,” he says. “That is my dream.”
Alejandra Díaz, 47, started working as a reporter for La Garganta after her son was killed in Zavaleta. “I am very happy to interview people that have gone through the same things that I have,” she says. “It becomes a talk, mother-to-mother.” Díaz began selling empanadas and sweets within La Poderosa. She became a reporter after showing interest in the work of the magazine. “They [La Poderosa] never abandoned me,” she said.
Both Díaz and the young journalist agree that La Poderosa is empowering the youth of the villas. “The movement is giving kids another option,” Díaz said. “There is another possible life without drugs. There is more.”
The culture of anonymity runs through the publication: The board of directors is listed as “all of the neighbors of all of the assemblies of La Poderosa in Latin America,” The Editor-in-Chief is listed as Rodolfo Walsh, an Argentine journalist who was killed by the military junta the day after writing an open letter condemning human rights abuses on the anniversary of the 1976 coup. The editors are listed as “all of the reporters, photographers, illustrators and the whole team of popular communication at La Poderosa.”
Spreading the Power
As La Poderosa grows, the neighbors of the villas continue to work together to end discrimination, create mutual understanding, and improve the lives of the people living in the community. Upcoming plans include a trip to the beach for local children and a fundraising football tournament open to the public.
“We have to generate awareness,” says another activist. “It is discrimination that generates negative opinion.” And awareness is spreading. La Poderosa is now part of villas in six different regions of Argentina: the city and province of Buenos Aires,, Jujuy, Tucumán, Córdoba and Entre Ríos. Each branch of the organisation was formed because residents of the villas outside of the capital wanted La Poderosa to be a part of their communities.
“The idea is to follow the example of that [Che's] ‘poderosa’,” according to the movement’s website. “That is what we want to be. Something that does not stop, it pauses at each place to teach and learn a lot but then keeps traveling to new horizons to absorb everything discovered along the journey. We started this journey and we hope it will be infinite.”